How TBFO turned Instagram into a 24/7 sales engine.

A brand the country already knows.

TBFO — The Branded Factory Outlet — is one of India’s fastest-growing D2C fashion brands for women, built on a simple promise: premium branded fashion at outlet-level prices.

Founded by husband-wife duo Yashica Gyanchandani and Avnish Sharma in Bhopal, TBFO’s rise is a case study in content-led commerce. It started with Yashica’s try-on videos — no ad spend, no paid agency, just her in front of a camera. Those reels went viral. Yashica became the face of the brand, and TBFO became one of India’s most-watched women’s fashion pages on Instagram.

The numbers followed the audience: 358K+ Instagram followers, ₹3.55 crore in revenue in FY 2024–25, and a feature on Shark Tank India Season 5 that put the brand in front of the entire country. Reels started pulling six-figure views. Comments turned into “price?”, “link?”, “size M available?”. Every DM was a buyer. Every minute of silence was a lost sale.

The good problem: too many buyers, too fast.

Post-Shark Tank, TBFO’s Instagram didn’t behave like a social channel anymore. It behaved like a storefront with a line outside the door — twenty-four hours a day.

WHAT WAS BREAKING

Hundreds of DMs a day asking for prices, links, sizes, and stock.
Comment sections flooded with buying intent — and copycat scam replies trying to steal that intent.
A small team that couldn’t humanly respond fast enough, especially on viral days.

Every minute of delay meant a cold buyer, a lost sale, or a customer talking to a competitor.

A Shopify-connected AI agent that never sleeps.

TBFO deployed LinkFliQ’s AI agent on their Instagram. Unlike keyword bots, LinkFliQ is wired directly into TBFO’s live Shopify store — so every answer is grounded in real products, real prices, and real stock.

• Replies in seconds, not hours.  Every comment and DM gets a personalised, on-brand response — with the right product link attached.

• Live Shopify data, not guesses.  Stock, price, and variants are pulled in real time. No “let me check and get back to you.”

• Scam and spam auto-removed.  Fake order-tracking comments and copycat DMs are detected and deleted before they hijack a buyer.

• Human escalation, built in.  Edge cases — complex refunds, collab asks, VIP buyers — are routed to TBFO’s team with full context.

• One dashboard.  Sales, support, collabs, and brand-protection — tracked in a single view.

  
  

26 days. One Instagram page. These are the numbers.

Window: 25 March 2026 → 20 April 2026. Data from LinkFliQ production telemetry.

Speed

LinkFliQ replies before the buyer can finish typing their next message.

Scale

Sales Pipeline

IN PLAIN ENGLISH

Every single day, 118 potential customers got a live product link pushed into their DMs — in under 15 seconds on average, while their buying intent was still hot.

That’s 3,073 in-the-moment paths to checkout in 26 days — without TBFO’s team lifting a finger.

Brand Protection

Instagram stopped being a channel. It became a storefront.

Before LinkFliQ, TBFO’s Instagram growth was capped by response bandwidth — the team could only reply so fast, to so many people. After LinkFliQ, that ceiling disappeared.

• Every reel now sells.  Viral spikes no longer overwhelm the inbox — LinkFliQ handles the surge. On 27 March alone, 908 interactions were resolved without a single dropped buyer.

• Buying intent is captured in seconds.  A 14.8-second median reply means buyers see the link while the reel is still on their screen — not six hours later when the moment has passed.

• The team runs the brand, not the inbox.  TBFO’s founders and social team are free to ship content, shoot collections, and grow — instead of copy-pasting product links.

The brand is protected 24/7.  Scam comments are deleted before customers see them, keeping trust intact at scale.

The TBFO team on LinkFliQ.

“After Shark Tank, our Instagram blew up and our team was drowning in DMs. LinkFliQ plugged straight into our Shopify store and started replying to every buyer in seconds — with the right product, the right link, the right price. It’s like having a sales team that never sleeps.

The biggest unlock isn’t just speed — it’s that we stopped losing buyers to silence. Every comment, every DM, every late-night query now converts into a real path to checkout.”

—  Yashica Gyanchandani, Co-Founder, TBFO

Where TBFO and LinkFliQ are going next.

• Comment-to-DM funnels: turn every viral reel’s top comments into a private sales conversation, automatically.

• Reel-specific product flows: map each campaign reel to its own product shortlist, so buyers land on the right SKU instantly.

• Re-engagement for warm leads: follow-up flows for buyers who asked for a link but didn’t check out.

• Deeper analytics: attribution from comment → DM → checkout, so every Instagram rupee is traceable.